Customers in Cuba will soon taste something different.
Although the country is renowned for its exceptional food, some government sanctions and commercial import laws often prevent visitors from enjoying certain food products and standards that they might find elsewhere in the Caribbean.
Logística Hotelera del Caribe SA (LHC) started its activities in December with the weekly distribution of a wide range of food products in various hotels across the country, including Iberostar Group, where nine hotels are located, including Iberostar Grand Packard, Iberostar Bella Vista and Iberostar Holguín. These hotels will benefit from redeveloped menus.
This major change for Cuban tourism is the result of the collaboration between the Cuban company AT Comercial and Iberostar Hotels & Resorts. The LHC guarantees the provision of general logistics services, including the import, wholesale and distribution of hotel supplies and supplies, in particular food products, which will ensure and enhance the level of gastronomic services offered by the LHC. country.
More hotels will be added to the list soon.
Taste the taste buds
LHC projects for 2019 include extending the range of products to ensure world-class gastronomy in Cuba.
The launch of the first wholesale distributor in the country is part of the Cuban government's general plan to boost foreign investment in the food sector.
As part of its goal to continually raise customer service standards, Iberostar helped set up the platform, located 40 minutes southwest of Havana. The 3,000-square-meter facility is equipped with state-of-the-art technologies and stores a range of more than 500 products involving approximately 50 suppliers.
Iberostar Hotels & Resorts received authorization to create this company at the end of 2016. Since then, trials have begun to take shape in the second half of 2018 and the company is expected to be fully operational by 2019.